Information on Global Trends is crucial when completing your Scenario Planning as part of Devising you Business Strategy for the short-, medium-, and long-term. While local or regional trends might impact our business higher, it’s a rule of thumb that global trends define the regional and local trends. The reverse is also true. Every now and then we see how regional trends become global. This is why it is of crucial importance to pay attention both to market peculiarities alongside global tendencies.
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