At this event we will answer all these questions.
Moreover, we will introduce market entry marketing techniques and market protection techniques.
In addition to this there are 3 workshops at which participants will have the opportunity to solve short business cases about market entries of famous multinational companies.
WORKSHOP 1
We will review and analyse the real business cases fo RED BULL, AOL, Soft Soap, P&G, Coca-Cola, Shell, Esso, Freeserve; how they applied judo marketing strategies to make market break-throughs; how some failed their market expansion though they had the most innovative product; which judo strategies to apply at which company stage.
Workshop Language: English or Bulgarian
WORKSHOP 2
Analysing the market entry strategies of LG Electronics we will see how the company approaches completely unfamiliar markets. What does the company do at the very beginning to survive through the many unfamiliar circumstances?
Workshop Language: English or Bulgarian
WORKSHOP 3
Analysing the market behaviour of LG Electronics, we will see how it protects the new markets it dominates while being attacked by new entrants.
Workshop Language: English or Bulgarian
Melita Stults –
Very good article. I will be going through a few of these issues as well..