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LG Electronics business case sets the stage for analysis of the company’s market entry strategies in the BRICs markets (Brazil, Russia, India, and China). After being unsuccessful in beating competition on the developed markets (Western Europe, the USA), LG makes the strategic move to turn developing markets in its source of global advantage.

How does LG overcome all local market entry barriers?

How does the company take advantage of circumstances, and what does it do in adverse circumstances when all others leave?

How is LG to protect itself as an incumbent after proving the hight potential of developing markets?

How is LG to approach the developed markets after its success in the BRICs countries?

What combination of market entry strategies is LG to select in order to succeed in the tough situation it finds itself in 2006?

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Porter 5 Forces Analysis on LG

This is an Analysis of LG’s Market Entry Strategies in the BRICs markets applying Porter 5 Forces business model. The analysis is authored & presented by Diana Alexandrova on 21 May 2021

Video Language: Bulgarian

Application of GENERIC STRATEGIES

Application of Porter Generic Strategies in LG Business case for Market Entry Strategies | 14 05 2021

Video Language: Bulgarian

WATCH THE VIDEO DISCUSSION HERE

LG ELECTRONICS | FINAL BUSINESS CASE SOLUTION

LG as a new market entrant | Developed coutries: EU & USA

In the case of Western Europe and the USA, LG is in the shoes of a new market entrant. The task is very complicated in terms of at least 2 facts. One is that the strong competitors of LG like Samsung, Apple, Philips have the largest share in these markes. The other one is that LG has already tried to enter those markets, but unsuccessfully.

WATCH THE SOLUTIONS IN THE VIDEOS BELOW | Video Language: Bulgarian | 04 06 2021

What can LG do to overcome these unsurmountable circumstances?

LG as an incumbent against new market entrants | Developing countries | BRICs

In the case of BRICs countries (Brazil, Russia, India, and China), LG is an incumbent company and has to confront numerous local and internations new market entrants in order to keep its good positions.

WATCH THE CASE SOLUTION BELOW | Video Language: Bulgarian | 04 06 2021

wHAT CAN LG DO TO CONFRONT THE NEW MARKET ENTRANTS IN BRIC COUNTRIES?

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WORKSHOP | LG ELECTRONICS: Market Entry Strategies in Developing & Developed Markets