Workshop | Online or onsite | Quotation on demand based on number of participants and customer specific requirements

This workshop involves solving a Stanford Business School business case with a real PropTech company: Katerra. Katerra is one of the two largest PropTech companies in the world, attempting to conduct an industrial transformation in the construction and real-estate industry – the largest industry in the world. Did it succeed?
The workshop also works with a Harvard Business School business case on Industry Transformation.

What was Katerra’s strategy?

What is the place of technology and what technologies did Katerra develop to achieve its goals?

PropTech (digital solutions for construction and real estate) shortens
the distance with FinTech in its development globally. Considering that 6 out of every 10 people in the world live in cities; the global real estate market for 2020 is estimated at $217 trillion; 75% of this market is the residential real estate class, the push to introduce PropTech solutions is gaining immense importance. More and more countries are adopting national level policies in this direction. In Bulgaria, there are already several municipalities that are purposefully working to implement PropTech solutions.

Are you interested in having KATERRA workshop for your team?

Just write to us below!

SEE MORE ABOUT LG BUSINESS CASE

Click HERE

LISTEN TO

Porter 5 Forces Analysis on LG

This is an Analysis of LG’s Market Entry Strategies in the BRICs markets applying Porter 5 Forces business model. The analysis is authored & presented by Diana Alexandrova on 21 May 2021

Video Language: Bulgarian

Application of GENERIC STRATEGIES

Application of Porter Generic Strategies in LG Business case for Market Entry Strategies | 14 05 2021

Video Language: Bulgarian

WATCH THE VIDEO DISCUSSION HERE

LG ELECTRONICS | FINAL BUSINESS CASE SOLUTION

LG as a new market entrant | Developed coutries: EU & USA

In the case of Western Europe and the USA, LG is in the shoes of a new market entrant. The task is very complicated in terms of at least 2 facts. One is that the strong competitors of LG like Samsung, Apple, Philips have the largest share in these markes. The other one is that LG has already tried to enter those markets, but unsuccessfully.

WATCH THE SOLUTIONS IN THE VIDEOS BELOW | Video Language: Bulgarian | 04 06 2021

What can LG do to overcome these unsurmountable circumstances?

LG as an incumbent against new market entrants | Developing countries | BRICs

In the case of BRICs countries (Brazil, Russia, India, and China), LG is an incumbent company and has to confront numerous local and internations new market entrants in order to keep its good positions.

WATCH THE CASE SOLUTION BELOW | Video Language: Bulgarian | 04 06 2021

wHAT CAN LG DO TO CONFRONT THE NEW MARKET ENTRANTS IN BRIC COUNTRIES?

Reviews

There are no reviews yet.

WORKSHOP | KATERRA: Industry Transformation & Why Katerra Failed