Brand and Advertising Strategy

A Short Brand / Advertising Strategy
To set up the foundations of the company’s positioning and brand communication in the first 2-3 years of business.

1.What?
The Brand House proposal:

• The big idea
• The brand promise
• The brand pillars
• Proof points

2. To Whom?
Defining and getting to know the core target group:

• Buyers / Users. The potential number of market
• Basic description – demographic segment, psychographic profile
• Behavior, lifestyle, media usage and preferences

3. When?
Communication campaigns and timing proposal:

• Seasonality
• Length of campaigns
• Type and strength
• Flights

4. Where?
Selecting the most appropriate touchpoints to reach the core target group:

• Promotional mix
• Media mix
• Recommended channels

5. How?
Specific ways to communicate the brand consistently through different vehicles:

• Tone of voice, style
• Suggested formats per media type
• Content specifics
• Positioning on media channels (best placement choices)

6. Cost?
Advice on budgeting and weights on allocations for the mix.

7. Other suggestions and additional advice.

Prices do not cover any petrol or other direct expenses related to one-to-one offline meetings between the mentor and the startup.

Travel hours in case of offline meetings are paid, too. Each hour is BGN 60.

Term for Delivery short report (level 1 price): 1 to 2 Weeks

Hours work of the Mentor: minimum 8 hrs up to 16 hrs, of which 4 hours for meetings with the startup, split into 60- to 120-minutes discussion meetings.

Term for Delivery full strategy report (level 2 price): 2 to 4 Weeks

Hours work of the Mentor: minimum 16 hrs up to 30 hrs, of which minimum 5 hours for meetings with the startup, split into 60- to 120-minutes discussion meetings.

The Mentor’s hours include hours of meetings’ duration with the startup, together with hours before and after each meeting that are necessary for the Mentor’s preparation.

• Analysis on the Market/ Market Segment
  Rated 5.00 out of 5 based on 1 customer rating
  690.00 лв. – 1,490.00 лв.
• Action Plan for Y1 Devising & Completion 150.00 лв. – 800.00 лв.
• Devising a Marketing Strategy
  Rated 5.00 out of 5 based on 1 customer rating
  430.00 лв. – 960.00 лв.