This analysis is done following Primary Market Research and Market Segmentation Analysis, and is a prerequisite part of your Marketing Strategy, as well as Advertising Strategy. The startup has to provide the input information.
Who is the composite of a person that represents your target customer?
Who best represents the primary customer for your beachhead market.
►The Persona is more than just an exercise.
The value of the Persona persists well beyond the completion of this step. The Persona should become a touch point as you think about decisions going forward. What features should you prioritize? Drop? How should you allocate resources? Who should you hire to sell the product? What should your message be? Who should you partner with? Where do you go to meet your customers? Who is influencing your customer’s mindset on your product?
The process of answering these questions starts to bring alignment among the team and resolves misunderstandings that are bound to occur from imprecise communications. Once the Persona is done, it is also useful to maintain this alignment going forward. In done effectively, it will help guide all kinds of decisions and create a consistent vision throughout the company.
The Persona exercise can even be extended to make personas who you explicitly decide not to serve. Such an exercise can help you to focus and not distract your precious resources. Often in entrepreneurship, your success is determined as much by what you do not do as by what you do.
► As an end result from this analyses, you will get a detailed description of your Customer Persona(s) along 6 criteria, inclusive of Environment, Personal Information, Information Sources, etc.
How long does it take to complete the service?
Within three to four weeks
How many hours does the mentor work in total? How many hours does the mentor work directly and personally with the startup?
At least 8 mentor hours in total; direct interaction with the startup comprises 3 to 4 hours at least.